The Key To SEO for National and Regional Brands

Search Engine Optimization (SEO) is the process of optimizing your web presence to maximize visibility, increase relevance, and establish or re-establish authority. Search Engines compile data from content found on your website, sites linked in, your influence in social media , and your general impact on your industry or market. Search Engines use this data to determine relevance and ultimately rank your website for keywords that pertain to information, products, or services you offer.

What is the key to really optimizing your web presence so that search engines will favorably list your site(s) in organic listings? The short answer is "Optimize Your Web Presence". What does that mean? If you truly wish to rank well for keywords or terms that pertain to information, products, or services you offer, you need to work for it. SEO should focus on all areas of a web presence including your website(s), social media pages, blogs, directory listings such as internet yellowpage directories and local directory sites, and partnerships with other organizations where links to and from other websites are made.

Here are a 4 things to keep in mind when optimizing your web presence:

1. Content is King - where ever you have a presence, make sure the content found in that listing, page, ad, article, or posting is fresh, original, targeted, and ultimately relevant to your offer.

2. Structure is VERY Important - don't just build your site for a Search Engine or just the User. Build your site to make sense to both a User and Search Engines. Make sure content is easy to read and follow, organized properly and the navigation is simple, linked where necessary, and written using proper coding methods. 

3. Don't Buy Links, Earn Links - partner with other sites, businesses, or organizations to build back-links  There are many reasons for this but the primary reason is it shows that other people trust you. Search Engines consider how trustworthy you are when ranking your site(s).

4. SHARE SHARE SHARE - don't expect people to find your site or stumble across your site. Share your work with friends, businesses, and organizations. If the content is good, they will share it within their network.

This may be something you will not be able to do alone. SEO Agencies and SEO Consultants can be an invaluable resource for you and your efforts. Choosing the right partner to build an SEO strategy will make a world of difference.

What should you look for in an SEO Agency? Here are a few questions you should be asking:

1. Are you looking for a long term partner or a system that will optimize your site for the short term?

2. Do they practice what they preach?

3. Localization, how do they do it?

4. Do they make promises they can't keep?

5. What level of detail is found in their reporting and how well do they interpret results?

Localization - some of you may have a good idea of what that truly means and what it can do for your business. The question is, do you know how to do it right and manage your campaigns effectively? Experts in localization and local targeting like The Local Search Agency have had many years of experience with local targeting across various types of media. If you are a company with a National reach or even a company with a more regional reach who would like to target customers at a local level, you will need help. Localization can be a very time consuming and complex task. Agencies who specialize in local search and local targeting can offer assistance with market selection, optimization tactics, advertising campaigns, research by target market and demographic as well as insight to performance based media that will be valuable tools capable of helping you grow your business.

The Local Search Agency knows first hand how localization tactics can improve any campaign targeting consumers or other businesses by location and or demographic. We also know from experience that not all businesses are created equal and what worked for one may not work for another. Instead of taking a cookie cutter approach to marketing, The Local Search Agency customizes each program to fit the needs of our clients and optimize each program to result in the best return on investment. If you are ready to optimize your web presence for maximum visibility contact The Local Search Agency today.