Writing an Effective Landing Page

Writing a landing page that ranks well on search engines, speaks to the searchers intent, and yields a favorable conversion rate is something that many advertisers, web developers, and SEOs deal with on a daily basis. What is the trick to creating content that does all that you need it to do? The following best practices will ensure the content you are writing can be found, is relevant, and is effective in converting visitors into leads.

1. Do the Research -  find out what terms are used in searches related to your product or service and include those in your content in a way that makes sense to the reader. Evaluate the terms and find out how your competition or others in the industry use those terms and write original content around the terms that seem to have the highest success rate.

2. Follow Guidelines for Strong HTML Structure - HTML standards should be considered when writing content and created landing pages. If the page isn't formatted correctly, search engines will not be able to crawl and index pages to appear in search results.

3. Onsite and Offsite Optimization - it is important that you optimize your landing page using on-site and off-site SEO tactics so it will rank higher in search engine results. Relevant content, keywords, and links are the foundations of any successful SEO program. Using the right terms and reaching the right audience while expanding your connections, or sites linked in, will give your landing page a solid foundation and will allow your business to appear more relevant and depending on the connections, more reputable.

4. Track Everything You Can - Wouldn't it be nice to know what users are doing on your site? What pages do they go to after they hit your landing page? How long do they stay on the site? How did they even find your landing page? If you don't know how to answer these questions, you don't know about post-click tracking. Post-click tracking should be implement it on every page of your site. Use the data to measure the effectiveness of your landing pages and site.

5. Set Achievable Goals - Establish goals for each of your landing pages that can be achieved quickly. Avoid stretching tests out longer than a quarter. Within the rapidly changing world of search, 1 quarter is about all it will take to learn what has worked for you and what may continue to work for at least 1 more quarter. In less than a year, you will probably be forced to change everything again just to stay competitive.

6. Keep a Record of all Changes You Make - the last thing you want to do is retrace your steps and do something you have already tried that didn't work. Keep plugging away at it and come up with new ideas. Search Engines reward sites who are updating pages regularly with fresh content.

In order to be found by potential customers, you will need to be found where they are looking. You should make sure your landing page contains specific information highly relevant to individual needs in your target market or geography. Knowing what those needs are and how people are searching for the information, will make writing an effective landing that much easier. Putting your information in front of the right people will open the doors for shared links, buzz on the the social networks, and traffic to your site which are all necessary components of an SEO strategy.

The Local Search Agency specializes in helping business do more and reach consumers in target markets all to help your business grow. To learn more about how The Local Search Agency can help  improve search engine rank and also help your business reach more clients, click here...